American loft in Soho

One of the best examples of loft in modern America! The style is sustained with success in almost every centimeter of the room. Armchairs, tables, chairs, bar counters, paintings on the walls, bookshelves – all this is a loft in its purest form. Separately, we wanted to say about the lighting. Designer David Howell set out to make the light as natural as possible. And he succeeded, starting with the cold shades of the emitted light and ending with lamps. Some of them are simply unique, like all life on earth. The colors are simple and muted. Baked milk, many shades of gray and woody tones. Even the paintings are matched to the tone. Rare touches of bright details (red and yellow pillows on sofas, a red armchair, greens in the kitchen, books, oddly enough) dilute this simple palette. The uniqueness of the loft in an urban orientation. City outside and inside. Loft is a modern American dream.

About Author:
Serge Pufik is the founder and mastermind of blog. Sergiy is an economist by profession, he worked in real estate and from childhood was fond of interior magazines. Together with his wife Anna they run design studio PH Studio, managing projects in Ukraine and far beyond.
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