This small house on Lake Como in Italy keeps a secret – everyone can buy any piece of furniture and decor here, which means it is not a residential space, but a showroom. The shop owner intends to make it look like a residential apartment, so that every customer instantly feels comfortable with the concept of the brand. In the design, an interesting mix mid century items, exotic plants and Scandinavian motifs. After spending a few minutes in such a homely and warm atmosphere, it is almost impossible to leave without a purchase. What a great idea!